Americans are most concerned with the quality of goods first, packaging second, and price last. Therefore, the quality of the product is the key to entering the US market. In the US market, there is a significant price difference between high, medium, and low-end goods. For example, a mid to high end suit can retail for around $40-50, while a low-end suit can retail for less than $5. If there is a slight defect in the quality of the product, it can only be placed in the corner of the store and discounted.
Americans are very particular about packaging, which is on an equal footing with the quality of goods. Therefore, the packaging of exported goods must be novel, elegant, beautiful, and generous, producing a comfortable and pleasant effect in order to attract buyers. Such as the more exquisite the packaging box/bag of tissues and napkins, the easier it is to win the love of consumers. Many Chinese handicrafts have not been able to enter supermarkets in the United States due to packaging issues. The famous Yixing tight sand teapot is only packaged in yellow grass paper, with 80 pieces packed in a large box lined with miscellaneous paper scraps or straw. It is very simple and is considered a low-end product in the minds of buyers and customers, and can only be sold in small shops or stalls.
Every season has a peak sales season for products, and if the sales season is missed, the products will have to be discounted. The sales season for large shopping malls and supermarkets in the United States is: spring from January to May, and early autumn from July to September, mainly selling student supplies; September to October is autumn, and November to December is the holiday season, which is the Christmas period. At this time, it is tax refund season again, and people take the opportunity to purchase supplies and Christmas gifts. At this time, shopping malls across the United States are bustling with people, and the goods on the way will soon be sold out. The sales during this period accounted for about one-third of the annual total.
Due to the large size of the United States, spanning three time zones, buyers in different time zones have different online purchasing times. In order to increase the attention rate of sellers when publishing products, sellers should actively summarize and choose a time period where buyers’ online purchasing time is relatively concentrated for targeted work.
North America is the most developed online shopping market in the world, and consumers in North America are accustomed to and familiar with various advanced electronic payment methods. Various payment methods such as online payment, phone payment, electronic payment, and email payment are not unfamiliar to American consumers. In the United States, credit cards are a commonly used online payment method. At the same time, PayPal is also an electronic payment method that Americans are very familiar with. Chinese merchants doing business with the United States must be familiar with these electronic payment methods and be accustomed to and adept at utilizing various electronic payment tools.
Post time: Aug-26-2024